Healthcare

Healthcare with HOPE

With a more than 20-year track record of crafting, managing and winning campaigns throughout California and other states, HOPE Campaigns integrates deep healthcare knowledge with the unique attributes of political campaign science to imagine, execute and deliver programs that:

  • Possess a clear understanding of developing market attitudes, thoughts and behaviors

  • Are compelling, actionable and motivational

  • Can be measured, adjusted in real-time and deliver impactful ROI

Knowledge-based Program Implementation

A key element to our and our clients’ success rests in what we call the HOPE Campaigns Knowledge-based Program Implementation methodology, or KPI for short. KPI allows us to:

  • Listen to learn – from constituents, prospects, customers and colleagues

  • Engage and interact – with audiences based on currently understood attitudes and perceptions

  • Evaluate, Modify and Measure – the effectiveness of campaigns that are in-flight so that programs evolve as target audiences evolve

HOPE Campaigns is built to serve healthcare organizations that are:

  • Concerned with and motivated to impact industry legislative agendas on a local, statewide and/or national level

  • Launching new products or services in the healthcare payer, healthcare provider, health information technology, medical devices and healthcare diagnostics markets.

We excel at:

  • Physician adoption programs

  • Consumer and patient engagement campaigns

  • Coalition and influencer building programs

  • Issues management strategies

  • Legislative agenda monitoring, support and promotion

  • Brand positioning and reputation management programs

  • Reimbursement and contract negotiation mediation